Bring Back Art Nouveau



THEME: ART NOUVEAU
THIRTY YEAR PERIOD: 1875-1905
1875-   New constitutional laws instituted establishing parliamentary supremacy and a stable reign for France, the Third Republic of French government from 1870 to 1940.
1876 – Patent for the first telephone was lodged by Elisha Gray and Alexander Graham Bell-America
1877-   Invention of the Phonograph by Thomas Edison – sound recording and playback.
1878-   Thomas Edison in America & Joseph Swan in Britain invented the Light bulb.
1878-   Photographic advance with Gelatin Coated Dry Plates advertised for sale by Wratten & Wainwright & Peter Mawdsley Liverpool Dry Plate Company.
1880 – First Newspaper Photograph.
1881-   A new branch of the British Museum (Natural History) opened in South Kensington
1882-   Art workers guild created by Walter Crane and Lewis Day.
1882-   Pearl Street Power station in New York City opened by Thomas Edison.
1884-   Century Guild formed by Arthur Mackmurdo which produced the magazine The Hobby Horse.
1884- Formation of the first Kindergarden Association inspired by Frederich Froebel claiming that childhood play is essential to proper human development.
1885 – Karl Benz a German Engineer manufactured the first automobile for sale to the public.
1886- Hotel Tassel in Brussels designed by Victor Horta- displaying first use of structural iron frame in a house Art Nouveau style.
1887- George Eastman produces the first paper roll-film camera.
1888-  Arts and crafts exhibition society created by William Morris.
1889- Paris International Exhibition – where Emil Galle acknowledged as an innovator with his furniture designs.
1890- Freud the psychoanalysist publishes The Interpretation of Dreams
1891-Oscar Wilde publishes the Picture of Dorian Gray.
1892- August Weismann publishes findings detailing how important DNA is to heredity, along with germ cell theory.
1893- Women given the right to vote in New Zealand.
1893- Aubrey Beardsley illustrator of Morte d’Arthur causes outrage with his personal version of Art Nouveau style.
1895- German entrepreneur Siegfried Bing (1838–1905) expands and reopens his Oriental crafts shop in Paris as the Maison de l'Art Nouveau.
1895- H.G. Wells publishes The Time Machine
1895- Radio telegraphy invented by Gugliemo Marconi.
1895- First film projected publicly in Paris at 44 rue de Rennes by the Lumiere brothers.
1895- Oscar Wilde put on trial for Homosexuality.
1896- Mary Church Terrell, Ida B. Wells-Barnett, and Frances E.W. Harper among others found the National Association of Coloured Women’s Clubs.
1897- Viennese Secession group of artists and architects formed.
1900- Scottish Architect Charles Rennie Mackintosh designs buildings, furnishings & interiors classed as Art Nouveau
1901- Queen Victoria dies and is succeeded by Edward, Prince of Wales (1841–1910). This era is described as “Edwardian”.
1903- First successful flight of petrol powered aeroplane.
1904- The London Symphony Orchestra is formed.
1904- Patent of the first photographic one-shot commercial colour plate by the Lumiere Brothers in France.
1905- Albert Einstein publishes the Theory of Relativity, he predicts time dilation.
OVERVIEW:
The turn of the century saw a development of an altruistic art form called Art Nouveau.  The undulating lines and sensuous forms were typical to signify a unique style marking a leap into modernity as opposed to mimicking fashions of the past such as Gothic, Classical, Renaissance, Louise XV or Baroque. Although it can be said that Art Nouveau derives its stylistic inspiration from the orient and the past whilst also firmly embedding itself in its own era by defining the cultural repertoire of this time period.  This was a time of technological advancements, political peace, new ideologies and increased wealth of the working class. The advent of mass communication with print media, motion pictures and photography conveying these new ideas and modern style became the inevitable reason for its world-wide spread.

Precursors to this movement involved the establishment of an Arts & Craft movement in England with noble idealists as forefathers such as William Morris and John Ruskin.  They claimed that art should be made practical and accessible to everyone and with improved working conditions with the onset of the industrial revolution, mass produced ugliness was not on the agenda. With such ideals that factories can cater to employ artisans producing decorative arts and revitalizing society as a whole by bringing pleasure from these beautiful objects.  These ideals were polarized into socialism and the rise of a wealthy middle class able to afford and pay for such craftsmanship yet equality for women, children and the uneducated were still yet to happen. 

Medieval and gothic flavours tempered this move toward this sensual decorative style reflecting the new sexual liberation from tight religious moral values with the advent of Freuds theories and various literatures with authors such as Oscar Wilde. Taking its qualities from an influx of Japanese art and abstracted forms from nature assisted to inspire artists such as Eugene Grasset and Alophonse Mucha who made poster art and graphic design a viable profession. The graphic arts are where Art Nouveau found its most competent expression within the scope of modernity.  The advance of printing techniques and mass publication of specialized art magazines such as Scribners, Jugend (Youth) & Pan in Germany allowed the style to travel originally from England to Europe and Internationally sharing new flowing active typography and illustrations of stylized pretty long haired women.
The establishment of the Art Nouveau period saw artists such as Emil Galle to draw inspiration from the natural world rejecting straight lines with a curving flowing graphic style of decoration that transfers onto a variety of solid objects with metal work, architecture, glassware, ceramics, jewellery and interior decoration. 
The mixture of commerce and art provoked the formation of international trade fairs and became the flavor of the day enabling a sharing of ideas and technology between countries and feeding a burgeoning consumer society to posses the latest and greatest trend of the moment. 

Art Nouveau as it was by its very name the definition of modern yet it unfortunately became associated with exorbitance and excess opulence which clashed with the utopian ideals of Socialism and Marxism to end the divide between the rich and poor.  Art Nouveau objects were also used as the means to express self styled decadence by the dandy, flaneur and bourgeois elite of society which undermined the principals intended by Ruskin and Morris to beautify existence in general not just for the selected few yet these ideals to develop beauty and improve as designers continue to influence modern artists today.

BIBLIOGRAPHY:

Belton, Robert. Art – The World of Art, from Aboriginal to American Pop, Renaissance Masters to Postmodernism. Victoria, Australia: The Five Mile Press, 2002.

Craughwell, Thomas. The Book of Invention. New York: Tess Press, 2008.

“Evolution Theory Timeline,” Softschools.com, accessed July 25, 2012, http://www.softschools.com/timelines/evolution_theory_timeline/98/.

Hardy, William. A guide to Art Nouveau Style. London: Apple Press, 1986.
Davies, Paul. How to build a time machine. London: Penguin, 2001.
Harris, Melvin. ITN Book of Firsts. London: Michael O’Mara Books, 1994.

“Heilbrunn Timeline of Art History,” The Metropolitan Museum of Art, accessed July 24, 2014, http://www.metmuseum.org/toah/intro/atr/10sm.htm.
“Literature at the turn of the Century(1890-1918),” ,accessed July 28, 2014, http://www.ruthnestvold.com/endcent.htm.
“Womens Suffrage Timeline,” National Women’s History Museum, accessed July 25, 2014, http://www.nwhm.org/education-resources/history/woman-suffrage-timeline.
West, Richard. Modernism. New York: Phaidon Press, 2001.

      copyright July 2014 - BRYDEY JEAN WALKER - if you would like to feature or reproduce this article in any way you may email me for permission and make a donation through paypal: brydeyjean@gmail.com




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